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Otherwise, they get rose-colored glasses about success in the home market and presume it will equate quickly. You mentioned anticipating 5070% volumes. That's sobering. I've even seen cases where it's just 2530% at launch. It underscores how vital capital structure is. Yes. A lot of little growth principles like ours count on equity, not financial obligation.
You need equity sponsors who think in the vision and the group. That's costly, however it produces vital mass, develops awareness, and validates above-store leadership.
And we were fortunate that Dallasour second marketwas likewise where our team lived. Having the entire group in-market to support stores, hire, and make sure culture was substantial.
People typically underestimate how vital group is to scaling. How have you approached structure and scaling your group? This is something I'm really happy of. Our team took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here. We highlight development mindset and career pathing.
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